S
Style smarter.
Outfits that work for your life — your weather, your week, your aesthetic.
The eleven engines work for you, not against you. No body type is a problem. No size is "outside the range." The app suggests; you decide.
Sustainability
Real numbers. Yours. Not slogans.
Most fashion sustainability content is general. Ours is specific. Every CO₂ figure, every litre of water, every "hardest-working piece" stat in the app comes from peer-reviewed research applied to your wardrobe — not a campaign poster.
The four-letter promise
SOUL.
It's the line everything else supports. Four ideas that show up in every screen, every notification, every brand-directory entry. None of them mean "buy more." All of them mean "use better."
O
Own less.
Capsules. Cost-per-wear. The hardest-working piece in your wardrobe, named.
The Capsule Builder shows you that fifteen pieces unlock twenty-four outfits. Cost-per-wear drops with every wear, in real time. Less, but better.
U
Use what you have.
The Decision Tree, never paywalled. Shop your wardrobe first. Always.
Before any external suggestion, the app walks you through five steps: Shop Wardrobe → Restyle → Rent → Swap → Buy Sustainably. Buying new is the last resort, not the first.
L
Love more.
Stories. Memories. The t-shirt your sister gave you in Lisbon.
Ten emotional memory tags — Gift, Milestone, Inherited, Handmade — sit alongside the practical data. Most apps log a t-shirt. We log your t-shirt.
82%
Of repaired items replace a new purchase rather than adding to a pile · WRAP, 2025
300K
Tonnes of clothing sent to UK landfill each year · WRAP
1.6bn
Items of unworn clothing sitting in UK wardrobes · WRAP, 2022
3.3
Years the average UK garment lasts before being discarded or passed on · WRAP
What makes us different
No greenwashing. Only data.
Every sustainability claim in Closet Remix is traceable to a published source. Every CO₂ saving is calculated per garment, per wear — not as an industry average. We cite our sources in the app's System Bible, and we publish them here.
01
Per-garment data, not averages
A cotton tee and a wool jumper have different footprints. We model both correctly using fabric-specific values — no blanket "X kg of CO₂ per garment" handwave.
02
Decision Tree, never paywalled
Shop your wardrobe → rent → swap → upcycle → buy sustainably. Free users get the full ladder. We don't gate the most important sustainability feature.
03
Real rental partners, not affiliate spam
HURR (B Corp), By Rotation, Loanhood. Three platforms vetted for quality and ethics, not chosen for commission rates.
04
CIC profit promise
A Community Impact Fund — 5% of net app income from Year 2, rising to 10% by Year 4 — is allocated by user vote to sustainability projects in South Yorkshire.
05
No data sold. Ever.
Your wardrobe stays on your device. We don't sell, share, or use your photos for advertising or model training. We're a CIC — we have no incentive to.
06
Verified brand directory
Sixty-nine entries across clothing, footwear, accessories, beauty, garment care, rental, resale, marketplaces, events and campaigns — reviewed against B Corp, organic, fair trade and UK-manufacture credentials. Inclusion is editorial, not paid.
Where the numbers come from
Verified data sources.
Every CO₂ figure, water-litre, and impact percentage in the app is traceable to one of these sources. We cite them in the in-app System Bible and we'll keep this list current as our research grows.
Cited statistics
The named, sourced figures behind our sustainability claims.
- WRAP, Displacement Rates Untangled (2025) — for every five items repaired, four replace a new purchase (82.2%); for every five preloved items bought, three do (64.6%). This is the first measured evidence that keeping and reusing clothes displaces buying, rather than simply adding to a pile.
- WRAP, Valuing Our Clothes (2012, updated 2017) — extending the active life of clothing reduces its carbon, water and waste footprint by up to 20%. The saving depends on the fibre, how it is laundered and how it is disposed of.
- WRAP, Citizen Insights (2022) — 1.6 billion items of unworn clothing sit in UK wardrobes. The average UK adult owns 118 items, around a quarter of which have not been worn in the past year. Survey of 6,000 UK adults and 45,000 garments.
- WRAP, Valuing Our Clothes: the cost of UK fashion (2017) — UK clothes last on average 3.3 years before being discarded or passed on: coats around six years, dresses four and a half, jeans and t-shirts four.
- UN Environment Programme, Sustainability and Circularity in the Textile Value Chain (2023), footnote 9 — the global fashion and textile industry is estimated to account for 2–8% of global greenhouse gas emissions. The range reflects genuine differences in what studies count: the lower estimates cover manufacturing only, the higher ones include shipping, washing, drying and disposal.
- European Environment Agency (2025) — in 2022 the average person in the EU generated 355 kg of CO2-equivalent through the textiles they bought, the sixth largest source of household consumption emissions after housing, food and transport. Around 70% of those emissions happened outside Europe.
- WRAP, Valuing Our Clothes: the evidence base (2012), §2.2 — more than half of the water associated with clothing bought in the UK comes from countries and watersheds where there is water stress or scarcity.
The shortlist behind every number
Used across the Sustainability Impact engine, the Brand Directory and the Decision Tree.
- WRAP — Valuing Our Clothes report, garment-life extension data, UK Textiles Action Network metrics.
- Kering EP&L — Environmental Profit & Loss data per fabric type and supply chain stage.
- Carbonfact — Open per-garment lifecycle CO₂ values, audited against academic literature.
- Levi Strauss & Co. LCA — Lifecycle Assessment data for denim (publicly published).
- Ellen MacArthur Foundation — Circular economy framework and reuse statistics.
- Nature Climate Change — Peer-reviewed research on textile carbon intensity.
- UPC INTEXTER — Universitat Politècnica de Catalunya · Institute of Textile Research data.
- Maiwa Guide to Natural Dyes (2024) — Source for our Roots to Renewal dyeing curriculum.
United Nations
SDG alignment.
Closet Remix aligns with six United Nations Sustainable Development Goals. This alignment isn't aspirational — it's embedded in the product and the CIC's operations.
5Gender Equality
Empowering women and girls through confidence, skills, and participation in fashion.
10Reduced Inequalities
Accessible and adaptive fashion as standard, with pricing for all budgets.
11Sustainable Cities and Communities
Community workshops, local partnerships, and a brand directory promoting responsible sourcing.
12Responsible Consumption and Production
The core mission. Helping people buy less, wear more, and understand the impact of their clothing choices.
13Climate Action
Making the invisible impact of fashion visible and measurable.
17Partnerships for the Goals
Collaboration is in our DNA. Working with schools, universities, local councils, and community organisations.
Goal numbers, titles and colours follow the UN's official SDG identity. The UN pictograms are not shown here.
Use what you have
Style smarter. Own less.
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