S
Style smarter.
Outfits that work for your life — your weather, your week, your aesthetic.
The eleven engines work for you, not against you. No body type is a problem. No size is "outside the range." The app suggests; you decide.
Sustainability
Real numbers. Yours. Not slogans.
Most fashion sustainability content is general. Ours is specific. Every CO₂ figure, every litre of water, every "hardest-working piece" stat in the app comes from peer-reviewed research applied to your wardrobe — not a campaign poster.
The four-letter promise
SOUL.
It's the line everything else supports. Four ideas that show up in every screen, every notification, every brand-directory entry. None of them mean "buy more." All of them mean "use better."
O
Own less.
Capsules. Cost-per-wear. The hardest-working piece in your wardrobe, named.
The Capsule Builder shows you that fifteen pieces unlock twenty-four outfits. Cost-per-wear drops with every wear, in real time. Less, but better.
U
Use what you have.
The Decision Tree, never paywalled. Shop your wardrobe first. Always.
Before any external suggestion, the app walks you through five steps: Shop Wardrobe → Restyle → Rent → Swap → Buy Sustainably. Buying new is the last resort, not the first.
L
Love more.
Stories. Memories. The t-shirt your sister gave you in Lisbon.
Ten emotional memory tags — Gift, Milestone, Inherited, Handmade — sit alongside the practical data. Most apps log a t-shirt. We log your t-shirt.
20–30%
Lower carbon, water and waste from extending a garment's life by 9 months · WRAP
300K
Tonnes of clothing sent to UK landfill each year
£30bn
Worth of unworn clothing sitting in UK wardrobes
7
Average times a UK garment is worn before being discarded
What makes us different
No greenwashing. No vibes-only data.
Every sustainability claim in Closet Remix is traceable to a published source. Every CO₂ saving is calculated per garment, per wear — not as an industry average. We cite our sources in the app's System Bible, and we publish them here.
01
Per-garment data, not averages
A cotton tee and a wool jumper have different footprints. We model both correctly using fabric-specific values — no blanket "X kg of CO₂ per garment" handwave.
02
Decision Tree, never paywalled
Shop your wardrobe → rent → swap → upcycle → buy sustainably. Free users get the full ladder. We don't gate the most important sustainability feature.
03
Real rental partners, not affiliate spam
HURR (B Corp), By Rotation, Loanhood. Three platforms vetted for quality and ethics, not chosen for commission rates.
04
CIC profit promise
A Community Impact Fund — 5% of net app income from Year 2, rising to 10% by Year 4 — is allocated by user vote to sustainability projects in South Yorkshire.
05
No data sold. Ever.
Your wardrobe stays on your device. We don't sell, share, or use your photos for advertising or model training. We're a CIC — we have no incentive to.
06
Verified brand directory
Sixty-six entries across clothing, footwear, accessories, beauty, garment care, rental, resale, marketplaces, events and campaigns — reviewed against B Corp, organic, fair trade and UK-manufacture credentials. Inclusion is editorial, not paid.
Where the numbers come from
Verified data sources.
Every CO₂ figure, water-litre, and impact percentage in the app is traceable to one of these sources. We cite them in the in-app System Bible and we'll keep this list current as our research grows.
The shortlist behind every number
Used across the Sustainability Impact engine, the Brand Directory and the Decision Tree.
- WRAP — Valuing Our Clothes report, garment-life extension data, UK Textiles Action Network metrics.
- Kering EP&L — Environmental Profit & Loss data per fabric type and supply chain stage.
- Carbonfact — Open per-garment lifecycle CO₂ values, audited against academic literature.
- Levi Strauss & Co. LCA — Lifecycle Assessment data for denim (publicly published).
- Ellen MacArthur Foundation — Circular economy framework and reuse statistics.
- Nature Climate Change — Peer-reviewed research on textile carbon intensity.
- UPC INTEXTER — Universitat Politècnica de Catalunya · Institute of Textile Research data.
- Maiwa Guide to Natural Dyes (2024) — Source for our Roots to Renewal dyeing curriculum.
Use what you have
Style smarter. Own less.
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