Press & Media
Press & media facts.
Closet Remix is a UK-built app for iOS and Android that helps people style, track, and value the clothes they already own. Built by Estelle Pearce, founder of Fashion Fusion CIC, the app uses per-wear sustainability metrics cited to WRAP, Levi Strauss, Carbonfact, and the Ellen MacArthur Foundation to show the real environmental and financial value of rewearing. Free to download on the App Store and Google Play in 58 countries worldwide.
"I spent 16 years working inside the fashion industry — at Next, Monsoon, Jaeger — and I didn't truly understand the damage it was doing. That moment of realisation stopped me. If I didn't know, after all those years, how could anyone outside it? Fashion Fusion came from that question. Closet Remix came from the same place — but this time I wanted to build something that could reach beyond every room I could ever walk into."— Estelle Pearce, Founder
Coverage
- ShefLive — 2 May 2025 · Sustainable community interest company 'bursting with excitement' as they receive funding ↗Fashion Fusion CIC awarded nearly £20,000 from the National Lottery's Awards for All to run “Roots to Renewal” — upcycling donated clothing and textiles and teaching sustainable skills including natural dye extraction.
- Business Mondays — 14 January 2026 · UKSE Kickstart Grant Helps Doncaster CIC Fashion Fusion Expand Sustainable Skills Workshops ↗How a UKSE Kickstart Grant (with the South Yorkshire Community Foundation) funded the sewing machines and tools behind Fashion Fusion’s twice-monthly “Fashion Fix” repair and upcycling workshops — the community roots Closet Remix grew from.Also covered by The Star and the South Yorkshire Community Foundation.
- The Star — 30 July 2026 · Stylish new app takes sustainable fashion to a wider audience ↗
- Doncaster Free Press — 31 July 2026 · Stylish new app by Doncaster designer takes sustainable fashion to a wider audience ↗
- Prolific North — 4 August 2026 · Doncaster designer targets environmental impact with new sustainable fashion app ↗
- Doncaster Free Press — 21 September 2026 · Doncaster’s recycling efforts create £5,000 boost for community environmental projects ↗Fashion Fusion CIC named a £1,000 beneficiary of the Doncaster Environment Fund to stage “Doncaster Wardrobe Rescue” — free clothes swaps and repair workshops rehoming more than 1,200 garments.
Key facts
- Founded — 2026
- Founder — Estelle Pearce
- Organisation — Fashion Fusion CIC (CIC No. 14394719)
- Location — Doncaster, South Yorkshire, UK
- Platform — iOS and Android, in 58 countries across the UK, Europe, the Americas, Asia, Africa and Oceania
- Tiers — Free · Premium
- Sustainability sources — WRAP, Levi Strauss, Carbonfact, Ellen MacArthur Foundation
- Trade mark — filed IPO March 2026 (classes 9, 35, 36, 41, 42)
- Mission — reduce fashion waste by helping people use what they already own
Contact
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