Press & Media
Press & media facts.
Closet Remix is a UK iOS app that helps people style, track, and value the clothes they already own. Built by Estelle Pearce, founder of Fashion Fusion CIC, the app uses per-wear sustainability metrics cited to WRAP, Levi Strauss, Carbonfact, and the Ellen MacArthur Foundation to show the real environmental and financial value of rewearing. Free to download. Available in the UK and across Europe.
"I spent 16 years working inside the fashion industry — at Next, Monsoon, Jaeger — and I didn't truly understand the damage it was doing. That moment of realisation stopped me. If I didn't know, after all those years, how could anyone outside it? Fashion Fusion came from that question. Closet Remix came from the same place — but this time I wanted to build something that could reach beyond every room I could ever walk into."— Estelle Pearce, Founder
Key facts
- Founded — 2026
- Founder — Estelle Pearce
- Organisation — Fashion Fusion CIC (CIC No. 14394719)
- Location — Doncaster, South Yorkshire, UK
- Platform — iOS · UK first
- Tiers — Free · Student (ages 13–24) · Premium
- Sustainability sources — WRAP, Levi Strauss, Carbonfact, Ellen MacArthur Foundation
- Trade mark — filed IPO March 2026 (classes 9, 35, 36, 41, 42)
- Mission — reduce fashion waste by helping people use what they already own
Contact
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