About
Built in Doncaster, by a maker who's been at this a while.
Closet Remix is the product of eighteen years inside the fashion industry, an MA in Digital Fashion, a TEDx talk, and a stubborn belief that the most sustainable garment is always the one you already own.
The founder
Estelle Pearce.
Built by Estelle Pearce, founder of Fashion Fusion CIC, a community interest company in Doncaster working with young people and communities on sustainability, creativity and fashion.
Estelle has spent her working life inside the fashion industry — as a designer, pattern cutter, lecturer, maker, researcher and community organiser. She's worked with high-street brands and with women learning to sew their first hem in a Doncaster community hall. Both still inform every decision she makes about Closet Remix.
Her academic work on digital fashion — completed 2021–2022 — became the technical spine of the app: eleven rule-based engines that don't lean on generic AI, but on peer-reviewed sustainability research, the FFIT body shape system from North Carolina State University, and the Sci/ART 12-season colour method.
Her TEDx talk and her natural-dyeing practice — the work that became The Album Project and the red-dress series — connect the digital app back to a slower, older truth: clothes are made of plants, water, time and people. Closet Remix is built to honour that.
Eighteen years, abridged
The long way here.
BA (Hons) Fashion
Graduated and went straight into the fashion industry — the start of eighteen years of designing, pattern cutting, lecturing and learning where the industry breaks.
Fashion industry, the inside view
Working with brands across the UK as designer and maker — learning, eventually, why the industry's sustainability problem is structural, not stylistic.
MA in Digital Fashion
Where the app stopped being a hunch and became a research project — body-shape engines, colour-analysis logic, and the WRAP & Kering data behind every CO₂ figure in the app.
Fashion Fusion CIC founded
A Community Interest Company built in Doncaster to teach garment skills, run repair workshops, and advocate for circular fashion in South Yorkshire.
Roots to Renewal & The Album Project
Natural-dyeing programme using food waste — avocado pits, onion skins, pomegranate. The red dress and red jacket series taught us colour can grow on a kitchen counter.
Decoding the Future of Fashion
From Tradition to Innovation — a fifteen-minute case for taking your own wardrobe seriously as memory, as material, and as math. Watch the talk →
Closet Remix, public
Trade-mark filed (29 March), waitlist open, App Store submission in progress. Built on Estelle's IP, licensed to Fashion Fusion CIC.
The vehicle
Fashion Fusion CIC.
Closet Remix is published by Fashion Fusion CIC — a Community Interest Company (registered № 14394719) built to teach, repair, and rebuild fashion's relationship with the high street, the household, and the soil.
As a CIC, our profits and assets are committed to community benefit. A Community Impact Fund — 5% of net income from the app in Year 2, rising to 10% by Year 4 — is allocated by user vote to local sustainability projects in South Yorkshire.
The app is one of three things we do. Visit our other projects:
Workshops, training and community programmes across South Yorkshire. Repair cafés, sewing courses and the home of our Community Impact Fund.
Roots to Renewal rootstorenewal.co.uk →Our natural-dyeing programme — turning food waste, garden cuttings and forgotten plants into colour. Public workshops and the source for our dyeing guides.
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