About
Built in Doncaster, by a maker who's been at this a while.
Closet Remix is a UK-based, sustainability-first personal styling app for iOS and Android that helps people get more from the clothes they already own — through outfit planning, capsule building, colour analysis, and real per-wear sustainability metrics. It was built by Estelle Pearce, founder of Fashion Fusion CIC, a community interest company in Doncaster, South Yorkshire.
The mission is specific: reduce fashion waste by helping people use what they own. The average UK adult owns 118 items of clothing, around a quarter of which have not been worn in the past year (WRAP, Citizen Insights, 2022). Closet Remix turns those forgotten pieces into outfits, and shows the CO₂, water and cost-per-wear saved each time you rewear instead of buy. The app is organised around four sections — SOUL Style (your colours, aesthetics and styling identity), Your Impact (per-wear sustainability metrics), Item Lifecycle (each garment from first wear to last), and Moments (the memories and milestones in your wardrobe). Available on the App Store and Google Play in 58 countries. Free to download.
The founder
"I spent 16 years working inside the fashion industry — at Next, Monsoon, Jaeger — and I didn't truly understand the damage it was doing. That moment of realisation stopped me. If I didn't know, after all those years, how could anyone outside it? Fashion Fusion came from that question. Closet Remix came from the same place — but this time I wanted to build something that could reach beyond every room I could ever walk into."— Estelle Pearce, Founder
Estelle Pearce.
Built by Estelle Pearce, founder of Fashion Fusion CIC, a community interest company in Doncaster working with young people and communities on sustainability, creativity and fashion.
Estelle has spent her working life inside the fashion industry — as a designer, pattern cutter, lecturer, maker, researcher and community organiser. She's worked with high-street brands and with women learning to sew their first hem in a Doncaster community hall. Both still inform every decision she makes about Closet Remix.
Her academic work on digital fashion — completed 2021–2022 — became the technical spine of the app: seven styling systems that don't lean on generic AI, but on peer-reviewed sustainability research, the FFIT body shape system from North Carolina State University, and the Sci/ART 12-season colour method.
She teaches as well as builds. From October 2026 she joins Leeds Arts University as Senior Lecturer on the MA Fashion — the same course she studied for her own MA in Digital Fashion. On 24 September 2026 she speaks on two discussion panels at Wear It Again: Fashion, Community and Circular Style, at the University of Salford — where she took her BA in Fashion.
Her TEDx talk and her natural-dyeing practice — the work that became The Album Project and the red-dress series — connect the digital app back to a slower, older truth: clothes are made of plants, water, time and people. Closet Remix is built to honour that.
Sixteen years, abridged
The long way here.
BA (Hons) Fashion
Graduated and went straight into the fashion industry — the start of sixteen years designing and pattern cutting, alongside lecturing, and learning where the industry breaks.
Fashion industry, the inside view
Working with brands across the UK as designer and maker — learning, eventually, why the industry's sustainability problem is structural, not stylistic.
MA in Digital Fashion
Where the app stopped being a hunch and became a research project — body-shape engines, colour-analysis logic, and the WRAP & Kering data behind every CO₂ figure in the app.
Fashion Fusion CIC founded
A Community Interest Company built in Doncaster to teach garment skills, run repair workshops, and advocate for circular fashion in South Yorkshire.
Roots to Renewal & The Album Project
Natural-dyeing programme using food waste — avocado pits, onion skins, pomegranate. The red dress and red jacket series taught us colour can grow on a kitchen counter.
Decoding the Future of Fashion
From Tradition to Innovation — a fifteen-minute case for taking your own wardrobe seriously as memory, as material, and as maths. Watch the talk →
Senior Lecturer, MA Fashion
Joining Leeds Arts University to teach on the MA Fashion — the same course where the app began as a research project.
Closet Remix, public
Trade mark registered UK00004364315; launched on the App Store and Google Play — free in 58 countries. Built on Estelle’s IP, licensed to Fashion Fusion CIC.
The vehicle
Fashion Fusion CIC.
Closet Remix is published by Fashion Fusion CIC — a Community Interest Company (registered № 14394719) built to teach, repair, and rebuild fashion's relationship with the high street, the household, and the soil.
As a CIC, our profits and assets are committed to community benefit. A share of Closet Remix revenue is committed to supporting community work — clothes swaps, repair sessions and grassroots groups like Fashion Fusion CIC.
Our work aligns with six United Nations Sustainable Development Goals — 5, 10, 11, 12, 13 and 17 — embedded in the product and how the CIC operates, not bolted on. See the SDG alignment →
The app is one of three things we do. Visit our other projects:
Workshops, training and community programmes across South Yorkshire. Repair cafés, sewing courses and the home of our Community Impact Fund.
Roots to Renewal rootstorenewal.co.uk →Our natural-dyeing programme — turning food waste, garden cuttings and forgotten plants into colour. Public workshops and the source for our dyeing guides.
"It's absolutely got your spirit and every update brings more clarity."
Available on iOS and Android
Style smarter. Together.
Closet Remix is live on the App Store and Google Play. Outside our launch regions? Join the waitlist and we’ll tell you the moment it reaches you.
By joining, you're agreeing to our Privacy Policy.