AKYN↗Sustainable luxury womenswear with 100% traceable supply chain. Why we included this — 100% traceable supply chain with named factories and material origins published for every product.
£100–£500
Aligne↗Organic cotton, recycled polyester, EcoVero. Fashion-forward. Why we included this — fashion-forward design without compromise: GOTS organic cotton, recycled polyester and EcoVero across the full collection.
£50–£200
Asket↗Transparent cost breakdown per product. Permanent collection menswear. Why we included this — one of the few brands that publishes a full cost breakdown per product, showing exactly where your money goes from material to margin.
£40–£150
Aspiga↗Top 5% UK B Corp. Fair trade. Organic cotton, linen, Tencel. Why we included this — Top 5% UK B Corp score, Fairtrade certified, and made from organic cotton, linen and Tencel — a rare combination at this price point.
£50–£200
BAM↗B Corp. Bamboo activewear, underwear, socks, jeans. Why we included this — B Corp certified bamboo clothing across activewear, underwear and everyday basics, at prices that don't require a luxury budget.
£20–£80
Baukjen↗First British B Corp clothing brand. Organic, eco cashmere. Why we included this — the first British clothing brand to achieve B Corp certification, building organic and eco-cashmere womenswear with full supply chain transparency.
£60–£200
Beyond Retro↗Curated vintage and recycled clothing. Giving clothes a second life. Why we included this — one of the UK's most established curated vintage retailers, giving clothes a documented second life at scale.
£15–£100
Blackhorse Lane Ateliers↗London's only craft jeans maker. Organic and selvedge denim made in Walthamstow. Free repairs for life as standard. Why we included this — London's only craft jeans maker, using organic and selvedge denim with free repairs for life as standard — built to be kept, not replaced.
£150–£350
Broken Planet Market↗Eco-conscious streetwear. Limited drops reduce overproduction. Why we included this — limited-drop model that directly reduces overproduction, with eco-conscious materials and streetwear credibility that reaches younger audiences.
£50–£150
Clothes the Loop↗Preloved designer fashion championing circular, sustainable style. Why we included this — a UK platform championing circular preloved designer fashion, making high-quality secondhand accessible.
Varies
Community Clothing↗Patrick Grant's social enterprise. Affordable UK-made basics. Why we included this — Patrick Grant's social enterprise keeps UK garment workers employed year-round by filling factory downtime with affordable, properly made basics.
£5–£150
Crown Northampton↗Fifth-generation family shoemaker since 1908. Handmade to order in Northampton — no stock, no waste. UK's only re-soleable sneaker restoration service. Why we included this — fifth-generation British shoemaker making handmade-to-order shoes with no standing stock, no waste, and the UK's only re-soleable sneaker restoration service.
£200–£600
Dr Martens↗Heritage boots built to last. Resoling programme. Why we included this — heritage boots with a genuine resoling programme that extends product life significantly beyond the industry average.
£100–£250
Edge o' Beyond↗Luxury lingerie designed in London, ethically crafted in Wales. Minority-owned, all-female team. Repurposed and deadstock materials. Sizes AA–H, XS–XXXXL. Why we included this — minority-owned, all-female team making luxury lingerie in Wales from repurposed and deadstock materials in an extended size range (AA–H, XS–XXXXL).
£30–£350
E.L.V. Denim↗Luxury jeans handcrafted in East London from 100% upcycled denim. Why we included this — every pair of jeans is handcrafted in East London from 100% upcycled denim, turning existing material into new luxury product.
£200–£400
Ethletic↗Fairtrade vegan trainers. Organic cotton, FSC rubber. Why we included this — Fairtrade certified vegan trainers made from organic cotton and FSC-certified rubber, with full wage transparency.
£40–£80
Finisterre↗B Corp outdoor brand. Recycled materials. Repair service. Why we included this — B Corp outdoor brand with a repair and return service, recycled materials throughout and a genuine commitment to longevity over seasonal replacement.
£50–£250
Good News↗Recycled casual trainers. Vegan, designed for durability. Why we included this — vegan casual trainers made from recycled materials, designed for durability at an accessible price point.
£80–£140
Hiut Denim↗Handcrafted jeans made in Cardigan, Wales, with a lifetime repair service. Why we included this — handcrafted in Cardigan, Wales, with a lifetime repair service and a Grand Masters programme that keeps the town's denim expertise alive.
£150–£300
hush↗B Corp relaxed womenswear. Resale and rental schemes. Why we included this — B Corp certified womenswear with resale and rental schemes built into the brand, not bolted on as an afterthought.
£40–£150
Johnstons of Elgin↗Scottish mill since 1797. Traceable cashmere and wool. Why we included this — Scottish mill since 1797 with fully traceable cashmere and wool, supporting the continuation of a centuries-old UK craft.
£100–£800
John Smedley↗The world's oldest knitwear manufacturer. Fine gauge merino wool and Sea Island cotton, made in Derbyshire since 1784. Two Royal Warrants. Why we included this — the world's oldest knitwear manufacturer, making fine-gauge merino wool and Sea Island cotton in Derbyshire since 1784, with two Royal Warrants to its name.
£80–£350
Joseph Cheaney & Sons↗Handcrafted English shoes since 1886 in the same Victorian factory. Goodyear welt — fully resoleable. Queen's Award for Enterprise 2016. Why we included this — handcrafted English shoes since 1886, Goodyear welted and fully resoleable, made in the same Victorian factory with a Queen's Award for Enterprise.
£250–£600
Lucy & Yak↗Bright inclusive designs. Organic cotton. Size UK 4–30+. Why we included this — bright, inclusive sizing (UK 4–30+) in organic cotton, with a supply chain transparency report published annually.
£40–£120
Neem London↗Recycled cotton shirts. Take Back Scheme. Why we included this — recycled cotton shirts with a Take Back Scheme that closes the loop on the product at end of life.
£50–£110
Noble & Wylie↗Sheffield-made handcrafted shoes. Vegetable-tanned and vegan leathers. Fully repairable and resolable. Why we included this — Sheffield-handcrafted shoes in vegetable-tanned and vegan leathers, fully repairable and resolable, made locally to where we are based.
£150–£400
Organic Basics↗Transparent pricing. Organic cotton. Carbon-neutral. Why we included this — transparent pricing, GOTS organic cotton, and carbon-neutral operations across one of the most honest supply chains in everyday basics.
£20–£100
People Tree↗Fair trade fashion pioneer since 1991. Why we included this — Fairtrade fashion pioneer since 1991, one of the brands that proved ethical fashion was viable before it was a marketing trend.
£30–£120
Percival↗London menswear. UK and EU manufacturing. Why we included this — London menswear made in the UK and EU, with a focus on quality construction over seasonal volume.
£50–£200
Peregrine↗100% made in England. 220+ year heritage. Why we included this — 100% made in England with over 220 years of heritage, producing clothing built to outlast fast fashion by decades.
£80–£300
Private White V.C.↗Manchester menswear. British wool, UK factories. Why we included this — British wool menswear made entirely in UK factories, supporting domestic manufacturing at the premium end of the market.
£200–£800
Rapanui↗Circular fashion. Solar-powered factory. Zero waste. Why we included this — circular fashion from a solar-powered factory with zero waste to landfill and a take-back scheme on everything they make.
£20–£60
Seasalt Cornwall↗GOTS organic cotton. Inclusive sizing. Cornish prints. Why we included this — GOTS organic cotton across the collection, inclusive sizing, and a Cornish design identity that celebrates longevity over trend.
£30–£180
Stripe & Stare↗UK lingerie in biodegradable eucalyptus TENCEL. Why we included this — UK lingerie made from biodegradable eucalyptus TENCEL, with packaging and production that prioritise end-of-life responsibility.
£15–£30
Sunspel↗Heritage UK basics since 1860. Supima cotton. Why we included this — British heritage basics since 1860 in Supima cotton, built on the principle that fewer, better pieces outlast seasonal fast fashion.
£40–£250
The Merchant Fox↗British luxury goods made by UK craftspeople, part of the historic Fox Brothers mill. Why we included this — British luxury goods made by UK craftspeople, part of the historic Fox Brothers mill — one of the last surviving British wool mills.
£50–£500
Thought↗Fairtrade bamboo, hemp, organic cotton. Why we included this — Fairtrade certified bamboo, hemp and organic cotton across a full collection, at a price point accessible to most budgets.
£30–£120
Toast↗Slow fashion since 1997. Designed to last. Why we included this — slow fashion since 1997, designed to last and worn across multiple seasons, before the term slow fashion was widely used.
£60–£300
Vegan Outfitters↗100% cruelty-free basics. Affordable ethical fashion. Why we included this — 100% cruelty-free everyday basics at accessible prices, making ethical fashion available without a premium.
£15–£50
VEJA↗B Corp trainers. Wild rubber, organic materials. Why we included this — B Corp certified trainers using wild Amazonian rubber and organic cotton, with one of the most transparent supply chains in footwear.
£90–£150
Vivobarefoot↗B Corp barefoot shoes. ReVivo refurbishment. UK repair. Why we included this — B Corp certified barefoot shoes with a ReVivo refurbishment programme and UK repair service built to extend product life significantly.
£100–£220
With Nothing Underneath↗B Corp score 91.7. Perfect shirts. Why we included this — B Corp score of 91.7, one of the highest in UK fashion, making perfectly constructed shirts with full supply chain transparency.
£70–£130
Yes Friends↗Ethical GOTS jeans. Tip your garment maker. Why we included this — ethical GOTS certified jeans with a tip-your-garment-maker feature at checkout, putting wages directly in front of the customer.
£40–£80